How to do an awesome product review (and anger the company at the same time)

So I’ve been working on some ways to get back into reviews, but instead of text based, I want to do them as video shorts.  Of course that means one has to figure out how to make the video interesting and not a boring rundown of features someone can read off the back of a product brochure.  Jonathan Yi had the same idea when he got his hands on a new Canon EOS C300, but his humor didn’t sit well with the company.

Canon, not thrilled with my sense of humor, does not credit or condone this video, but I think it shows a lot of the camera’s strengths.

I think Canon was probably okay with everything up until the “Canon Log” line.

The price of the EOS C300 did come down a little bit, but it is still too far out of my range to pick one up on day of release.

About Stephen Schleicher

Stephen Schleicher is one of those guys that has always loved comics but never got into them until really late in life - like high school in the 80s. He just missed the Crisis on Infinite Earths, but has been around for every major crossover since. Stephen knows his way around video and film production having been a director, producer, editor, and motion graphics artist for projects ranging from small promotional pieces for Wachovia all the way up to regional videos for the Division of Emergency Management. As a prolific writer, Stephen began his career writing for the Digital Media Online community of sites, including Digital Producer and Creative Mac covering all aspects of the digital content creation industry. He then moved on to consumer technology, and began the Coolness Roundup podcast. A writing fool, Stephen also freelances for the Sci-Fi Channel's Technology Blog. When not writing, Stephen shares his knowledge as a tenured faculty member at Fort Hays State University. Still longing for the good ol' days, Stephen launched Major Spoilers in July 2006, because he is a glutton for punishment. Favorite Writers: Mark Waid, Geoff Johns, Paul Dini, Adam Beechen, Bill Willingham, Matthew Sturges Favorite Artists: Dan Jurgens, Alex Ross, Adam Hughes, Freddie Williams III
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One Response to How to do an awesome product review (and anger the company at the same time)

  1. Pingback: Canon 5D Mark III announced | S.Schleicher

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